Communication and Scientific Outreach

At Rural Knowledge Transfer, we excel in simplifying complex research and presenting it in an accessible manner while constantly seeking the best way to capture the attention of our target audience. However, even the highest-quality content will not serve its purpose if it is not shared or read by those we wish to reach. In the field of scientific outreach, it’s not just about creating interesting content, such as articles, interviews or stories, but also about developing an effective publication strategy, and this is precisely what we do in our work.

Specialists in Communication, Outreach and Scientific Journalism

We take pride in being specialists in the fields of communication, outreach and scientific journalism, with a strong focus on the agri-food and environmental sectors. Our passion lies in translating technical language into accessible and engaging messages that connect with the public because we firmly believe that knowledge is power, and sharing it effectively is essential to drive positive change in these sectors that are so vital to the well-being of our planet.

We work with research centres to help them disseminate their scientific findings, and with media outlets to convey scientific advancements and agri-environmental innovations to the general public in a clear and simple manner.

Comunicación y periodismo científico

Questions and Answers on Science Communication and Journalism

Science journalism plays a crucial role in society by acting as a bridge between the scientific community and the general public. Its importance lies in:

  • Facilitating access to reliable and understandable scientific information.
  • Assisting in making informed decisions on scientific and technological issues.
  • Promoting critical thinking and scientific literacy.
  • Advocating for accountability and transparency in research and innovation.

Yes, it is essential to have science communicators who have a deep understanding of the topics they address. This allows them to convey accurate and contextualised information, respond to complex questions and handle scientific concepts effectively. Moreover, solid knowledge inspires confidence in the audience and contributes to more precise and reliable science communication.

Complex agricultural issues, public perception and food security are some of the challenges faced by the agri-food sector. To address these challenges, it is essential to:

  • Translate technical information into understandable language.
  • Promote transparency in the food chain.
  • Advocate for sustainable agricultural practices.

To effectively communicate scientific topics related to agriculture and food production, it is essential to use strategies that include narratives that are accessible to the public, clear visualisations that illustrate agricultural processes and relevant data, as well as the inclusion of testimonies from farmers and experts that give the information a more human touch. It is also important to highlight the significance of sustainable practices and emphasise the benefits of responsible agriculture for food security and environmental conservation. Collaboration between scientists and journalists is key to ensuring the accuracy and relevance of the disseminated information.